Education Manual - Loving Naturals


Your skin is beautifully alive. It’s a living, breathing thing—your body’s largest, loveliest organ—and when it’s healthy, it shows. Just as the right mix of foods from the earth nourish your body, the right mix of ingredients from the earth help nourish your skin, giving it a fresh vitality that comes from balance. From the care taken in selecting each ingredient, to the feeling you get from using them, Loving Naturals formulas nurture the life of your skin. We harness the power of nature to help your skin work beautifully.

Just like everything in nature, your skin has a life-cycle. New cells are born at the bottom (basal layer) of the epidermis, and live for approximately 28 days, moving up until they reach the outermost layer. They stay on the surface, absorbing moisture and forming the hydro-lipid barrier.

This protective layer of oil, water and skin cells has a brick-wall structure (kind of like a bee hive!) and acts as a barrier to the outside world, keeping natural moisture intact and protecting the delicate process of cell renewal taking place below. And by nurturing skin with the moisture it needs, we can help maintain a strong and beautiful barrier.


  • It forms the barrier between your internal body and the outside world.
  • It helps regulate temperature.
  • It plays a key role in immunity.
  • It helps release toxins through sweat.
  • It senses your environment and lets you connect with others.

It’s our belief that when the skin lives in balance, it shows—skin is radiant and healthy-looking. That’s why we test our skin treatment formulas at 4 and 8 weeks (2 full cycles) to ensure we see balanced results and ideally, improvement over time. The result? Your unique brilliance, balanced by nature. 

Think about how you feel when you eat fruits, vegetables and other foods that come straight from the earth, versus how you feel when you eat heavily processed foods, or when your diet becomes a bit unbalanced (such as too much sugar or salt). The same consciousness and intention brought to your diet should be brought to your skin. After all, it’s your largest organ! The key is keeping the epidermis nourished in two ways:
1) Nourished with moisture to help plump up the hydro-lipid barrier, giving a fresh, dewey look.
2) Nourished with nutrients to help nurture the cells of the epidermis, so they are functioning at their best.

Known to fight free radicals, which are known to speed the aging process, and damage DNA, nerves and skin tissues.

Help strengthen the hydro-lipid barrier, which protects the skin.

Help protect cells from damage, regulate cell regeneration, produce energy, and keep processes working efficiently.

Like vitamins, minerals are essential to keep the body working properly. Minerals help support enzyme function, which helps drive many critical processes in the skin. They can also help provide protection through a physical barrier.

Plants contain thousands of natural compounds designed to help protect the plant from pathogens and other environmental threats. It’s believed that some of these nutrients can also be beneficial to the skin.

Your skin has millions of nerve endings; in your fingertips alone, there are around 2,500 per square centimeter! That’s why we believe that products need to work well AND delight the senses. Skincare is a ritual, and your skin should crave products that offer a sensory experience.

The natural ingredients we source aren’t born in test tubes. Why would they, when nature has billions of years of research for us to tap into! Blooming and evolving, brilliantly and resiliently for ages, plants have had to continually adapt, developing their own chemistry to maintain vitality in the face of changing seasons and environmental conditions—dryness, humidity, sun, cold. Your skin weathers similar challenges over the course of its life.

You’ve evolved with nature, relying on the plants around you. In fact, human DNA is more similar to plants than different. For example, did you know that you share about 60% of the same DNA as a banana plant? The skin’s own oil, sebum, has similar components to certain plant oils such as jojoba oil. We select ingredients like these that are skin-friendly yet powerful. It’s like re-connecting your skin to its original, natural life-source.

Discover some of nature’s most powerful ingredients in our Natural Ingredients Guide

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SUN PROTECTION FACTOR (SPF) - The SPF indicates the time a person with sunscreen applied can be exposed to sunlight before getting sunburn, relative to the time a person without sunscreen can be exposed. This assumes constant solar intensity over the time period. On any day, someone who would burn after 12 minutes in the sun would expect to burn after 120 minutes if protected by a sunscreen with SPF 10. Protection from a particular sunscreen depends on factors such as the skin type of the user, amount applied and frequency of re-application, and activities of user such as swimming. There is no good clinical measurement for blockage of UVA radiation, but it is important that sunscreen block both UVA and UVB.

ZINC OXIDE - The broadest spectrum UVA and UVB absorber, better than any other physical or chemical sunscreen. We use a non-nano, uncoated zinc oxide with a particle range of .5-10 microns. (A nanoparticle is .1 microns and smaller.) Zinc oxide is a non-toxic, physical, mineral sunscreen from naturally occurring zinc ore. It has a long history of use as a safe sunscreen, skin protectant, and as a treatment for skin disorders. It is widely known as the main ingredient in most diaper rash creams and is considered safe for use on infants and sensitive skin. Zinc oxide is a physical sunscreen that sits on the surface of the skin and works by reflecting and scattering UVA and UVB light as opposed to chemical sunscreens which work by interacting with the skin’s top layer to absorb UV rays and convert them into energy.

UVA - An Ultraviolet-A long wavelength light with a range of320 - 400 nanometers.

UVB - An Ultraviolet-B medium wavelength light with a range of280 - 320 nanometers. (UVB is partially absorbed by the ozone layer.)UVC is Ultraviolet-C short wavelength light with a range of100 - 280 nanometers (UVC is extremely dangerous but entirely absorbed by the earth's atmosphere.)Visible Light is within the range of 400 - 700 nanometers and may cause some free radical damage. (3)Zinc oxide provides coverage between 290-700 nm. Nanoparticles are particles .1 microns in size or smaller. There are some concerns for nanoparticles being absorbed into the skin, entering the bloodstream and causing cellular damage.

MICRONIZED - A term generally used to describe smaller particles and does not always mean nano sized particles. What size zinc oxide does Loving Naturals use? Our vegan sunscreen (original formula) contains uncoated zinc oxide with the smallest particle size being .12 microns. Our new clear zinc is uncoated with a non-nano size particle range from .5 - 10 microns.UVA/UVB and Harmful EffectsUVA and UVB can damage collagen fibers, accelerate aging of the skin and can destroy vitamin A in skin, which may cause further damage. In humans, prolonged exposure to solar UV radiation may result in acute and chronic health effects on the skin, eyes, and immune system. UVA radiation is responsible for the indirect DNA damage to skin (free radicals and oxidation reactions) and causes the most deadly form of skin cancer, malignant melanoma. It penetrates deeply but it does not cause sunburn and therefore cannot be measured in SPF testing. UVB radiation is responsible for the direct DNA damage to skin that leads to sunburn and skin cancer.

FREE RADICALS - Any atoms or molecules that have a single unpaired electron in an outer shell. For most biological structures, free radical damage is closely associated with oxidative damage. Free radical damage within cells has been linked to a range of disorders including cancer, arthritis, atherosclerosis, Alzheimer's disease, and diabetes.

OXIDATION - A chemical reaction that transfers electrons from a substance to an oxidizing agent. Oxidation reactions can produce free radicals, which start chain reactions that damage cells.

ANTI-OXIDANTS - Molecules capable of slowing or preventing oxidative damage to biological structures by removing free radicals and preventing oxidation reactions such as caused during a sunburn.